07AutomotiveConcept

Vector R9

An electric grand tourer revealed through airflow, torque, and cabin silence.

Challenge

A fictional performance EV launch experience that keeps technical data attached to physical consequence.

Creative direction

Dark wind-tunnel void, velocity lines, precise lime telemetry.

Typography

Extended display sans with tabular technical face.

Signature interaction

A speed scrub reveals airflow and power-delivery layers around the car.

Atmosphere

Compressed energy and mechanical restraint.

Scene-by-scene experience

The route has a job at every depth.

01

Ignition

Establish stance and proposition.

Low vehicle silhouette with range and power.

02

Aero

Explain efficiency through form.

Airflow overlays tied to body details.

03

Power

Translate numbers into response.

Torque curve and drive-mode comparison.

04

Cabin

Move from force to calm.

Material and interface close-ups.

05

Configure

Capture serious intent.

Trim, color, market, and reservation interest.

Motion record

trigger
Horizontal speed scrub
duration
continuous / 0.6s settles
delay
0ms
easing
damped spring equivalent
transform
layer translate, blur 8→0, line draw
scroll
One controlled pinned technical scene
desktop
Pointer/wheel scrub
mobile
Range slider with haptics-ready states
reducedMotion
Static annotated cutaway

Responsive behavior

Designed across the actual range.

390px replaces layered aero with annotated stills; 768px permits two layers; 1024px+ runs the full scrub; high-DPI assets are bounded by memory budgets.

Implementation: Next.js and Motion; R3F is deferred until an optimized owned model exists.

Concept work · no invented client outcomesAll projects ↗